Monday, April 23, 2007

Flight Interactive: Best Location for Interaction

Air France offers “In-Flight Education” that allows passengers to learn languages from 23 option interactively with the flight touching screen. This move shows a response to Status Skill trend that continues from the last year.

The idea of time killing interactive media is a great example of location utilizing for interactive advertisement because the users don’t have anything to do anyway. Classic Ad. law: if the medium moves, the audience is still. If the audience is still, medium moves. Interactive media are moving media.
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