Interactive Art Component in Ad.

Nokia Hong Kong launched interactive work as marketing material to establish a new maketing campaign ‘New’. Universal Everything is a studio that produced this piece. The interactive campaign focuses on showing newness and advanced technology of the new phone. The studio developed an interactive window display for Nokia shops in Hong Kong. The interactive theme still carries to interior design inside the shops and T-shirts as well.








Actually, this interactive component has been seen in many fine art installation such as Daneil Rozin’s Wooden Mirror <http://www.smoothware.com/danny/smallmirror.html> , Geoffery Bell’s Penumbra <http://www.gmbell.com/penumbra_small.mov>, and Øyvind Kolås’s Now and Then <http://pippin.gimp.org/#gallery/video/naa_av_da.flv>

In short, from my point of view, experimental interactive art can influences advertising where newnesws quality is needed. Advertising can save some times achieving higher standard by selecting and applying interactive art component correctly. In order to use interactive advertising successfully, advertising producers have to study and understand the concept of interactive art.

Links:
Universal Everything - http://www.universaleverything.com/recent_activity/

TRYSUMER: Interactive media can help

March 2007, Consumers, the Generation C(ontent), are Trysumers. Experienced consumers expect to access to more information more than before. Sellers have to provide more than samples but trial of the products. They rent instead of buy; they try to make sure the products can satisfy them.

"While price and picture quality remain strong purchase motivators, competitive parity is making product features, functions and brand reputation less important to consumers," said Steve Kirkeby, executive director of telecommunications and technology research at J.D. Power and Associates. "In a market where there is increasing product parity, listening and effectively responding to the voice of the customer is crucial to manufacturers in providing products that will improve satisfaction and solidify loyalty."


The list of TRYSUMER observations goes on:







        •        As all things digital and virtual are so much easier to sample, TRYSUMERS and the online space are a match made in heaven. Expect a renewed interest in lifelike avatars, which can try out and try on anything on behalf of their real world alter-egos. Companies like My Virtual Model (which already partners with Sears, Land's End, H&M, Speedo and Adidas), and Gizmoz, a Flash-based 3D avatar product made from a single picture of a person plus their recorded voice. The company calls it 'bringing Pixar to the people'. (Source: Techcrunch.)

The TRYSUMER pay-off? According to My Virtual Model, shoppers using their solutions spend more, buy more and return far fewer items—resulting in higher sales and reduced shipping and handling costs.

<Read whole article from Trend Watcher / http://www.trendwatching.com/trends/trysumers.htm>

Flight Interactive: Best Location for Interaction

Air France offers “In-Flight Education” that allows passengers to learn languages from 23 option interactively with the flight touching screen. This move shows a response to Status Skill trend that continues from the last year.

The idea of time killing interactive media is a great example of location utilizing for interactive advertisement because the users don’t have anything to do anyway. Classic Ad. law: if the medium moves, the audience is still. If the audience is still, medium moves. Interactive media are moving media.
<Read Whole Article at http://www.springwise.com/education/inflight_education/index.php>
<Read Status Skill article at http://www.trendwatching.com/trends/status-skills.htm>

Advertising Trend: Supporting my Hypothesis

Advertising Age, the April 19, 2007 issue, just reported that Toyata Yaris promoted TV spot in a new way in Smallville TV show embed commercial in the show concept. The commercial is two-minute comic book stylish TVC that leads to another interactive campaign on Smallville website <http://justice.cwtv.com/user/smallville/landing> . Therefore, there is no big commercial break that the audience will leave the screen to the bathroom. This TVC can guarantee that the Ad would be seen; moreover, the web game will count the number of users logging on the site to prove that how impact the ad does.

This shows that today’s commercials have to be embedded with the content because there are so many clutters in media that the audience will ignore every message. One of the solution is to render Ads. as contents, so they wouldn’t be junk messages for viewers.

The tie-in concept supports interactive adverting that the ad and content are one. The user can play and interact with the ad, so the ad can communicate more efficient. However, interactive ads have to due with the issue that how they can bring people to interact with because not everyone wants to hold his busy life and play with something all the time.

Read the whole article at <http://adage.com/article.php?article_id=116206>

More Feed Back on Technical Aspect

I just got more on technical aspect from Jeff Atwood, a guy who is working on making a game based on Bittorrent info. His suggestions are he pull the code out of Google cache and refactor it to work with Processing. See his blog entry. <http://www.codinghorror.com/blog/archives/000777.html>

And he also suggest to see another person’s work. This guy wrote the original Processing code. http://www.aphid.org/

Next move: If I have time after interview people for achdemic aspect, I’ll get into technical aspect. If not, programming will be in studio2.

Interactive Advertising From Adobe CS3

Brand New School, an advertising and motion graphic production house, just cooperated with The Studio for Interactive Media launch an interactive campaign for Adobe CS3. The work look facinating at the first glance ‘though the doesn’t have Ad character much. I think I’ll try to interview people from these company see if they can give any good thoughts.


Watch VDO
<http://www.brandnewschool.com/project.php?id=410>

Looked for help with programming

For the past weekend, I spent my time researching how to make the Bittorrent based installation work. I posted my issues on many webboards and asked many people. Here are the feedbacks although they are clear tutorial.

Jeff Atwood: Bittorrent Visualization with Processing

http://www.codinghorror.com/blog/archives/000795.html

Feedback: His suggestions are he pull the code out of Google cache and refactor it to work with Processing. This is his tutorial.
Next Move: Try the code.

Source Forge.net Forum: Azureus home site
https://sourceforge.net/forum/forum.php?thread_id=1715300&forum_id=349817
Feedback: No feedback
Next move: Wait, Post more.


Dan Morrill: A guy who wrote an article about getting info. from Azureus
http://www.ittoolbox.com/profiles/rmorril
Feedback: Try this program http://torrentfreak.com/generate-3d-worlds-from-your-p2p-traffic/
I have been playing around with it, and makes a 3d world of traffic coming from the PC.
Next move: Download the software and try it. The project name is Packet Garden. It’s a cool online data visualization using plants metaphor that each kind of plants represents each online informations. This is the official homepage. http://www.selectparks.net/~julian/pg/pmwiki.php?n=Main.HomePage


Slyck.com: Bittorrent Forum
http://www.slyck.com/forums/viewtopic.php?t=32401
Feedback: From IneptVagrant - The "azureus.statistics" file in Documents and Settings\[Profile]\Application Data\Azureus\ has the info in it. Its written to disk periodically with updated information. Make a simple .bat to cat the lines you need to a log, and set a schedule to run the script. I could write the .bat for you, but I don't use azerous. If you post the "azureus.statistics" file, perhaps I'll see what I can do.
Next move: Try to find a PC and find the file. Seems like he is more familiar with PC. This is the first time I feel life is harder using mac.

More inspiration reference
Breathing Earth: Flash based interactive art gathering the number of people born, die, and CO2 quantity dynamically. http://home.iprimus.com.au/dawidbleja/microcosm/pages/BreathingEarth-real.html



Packet Garden: Grow a world from network traffic. Packet Garden captures information about how you use the internet and uses this stored information to grow a private world you can later explore.
http://www.selectparks.net/~julian/pg/pmwiki.php?n=Main.HomePage

System work - Java and Flash dynamic app

This week I start to gather technical info. I think I’ll start with Azureus Client ‘cause is Java open source application, and the app shows the number of users online. I think it’s the best bet for me. Therefore, I checked out some Java and in-depth data-based and dynamic programming. Flash books to go over.

I also got some more information about Bittorrent based media from Justin Gardner. His name is Aaron Myers. He used Bittorrent users’ IP address to create a game. He also used Azureus client. I’ll contact him. Hopefully, I can find a shortcut, instead of reading a whole Java programming book.

Link to Aaron’s Torrent Raiders project site http://www.torrentraiders.com/proposal/ and his blog http://interactive.usc.edu/members/adm/

Thesis topic refine 2nd

I decided to change my coast to the music installation idea; however, I still keep the interactive advertising for my research paper. Therefore, the installation will be my example for a good interactive advertisement. I also develop my idea about the piece as well. The update version of the installation is called Pirate’s music box (PMB). The installation focuses on creating visual and sound out of bittorrent users.

PMB develops from the original idea about taking out pixels from a musician picture or audio to a new version with more interaction. PMB provides a chance for the audience to interact with the piece. PMB works like a music player that has a play and stop button. the user can control the index point or the playhead to play loop or to stop (see sketch for details.)

PMB allows users to click on the broken pixels. The user can use the mouse to click on broken pixel to hi-light them. Each hi-ligthed pixel works like a pin in a music box. When the playhead reaches a pin, the playhead sounds from PMB sound library. Each pin or pixel that is broken will contain the an IP address of an online user. The last two digits of each IP address will decide which sound should be played.

Interactive Studio 1 Schedule

This is the first draft of my time table of studio 1 that I will be working with through out the Spring quarter of the 2007.