Tuesday, May 1, 2007

More Budget on New Media

Advertising fee of new media like website banner ad might not be a big cash, but it has a good sign, at least for now. Although the clients still believe in big events like Super Bowl, WPP group, one of the largest communication service groups, is trying to put client’s money on new media.

"Clients are experimenting because they are sick and tired of media escalating faster than the general price of inflation," Martin Sorrell, Keynote Presentation, Entrepreneur Conference, Silicon Valley, May 1, 2007. (Quote from Adage.com <http://adage.com/article.php?article_id=116465> )

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